May 9, 2024
TD Garden Announces New Playoff Activations For Round 2
Boston, MA – May 8, 2024) – The Boston Bruins and Boston Celtics have advanced to the next round! As one of just four arenas still hosting both NHL and NBA playoff games, TD Garden is excited to unveil new retail options, menu specials and other playoff activations for Round 2.
DEFEND CAUSEWAY
TD Garden’s rally cry for the 2023-2024 playoffs continues to grow louder. Whether fans are stepping into the bustling arena or cheering from the comfort of their home, the communal fan passion is the heartbeat of the game and can be felt throughout the city. Fans are invited to join the conversation and showcase their unwavering support by embracing the rallying cry and tagging social posts with #DefendCauseway. Defend Causeway Wordmark located HERE.
TD GARDEN IS BUZZIN’
TD Garden is essentially operating 24/7 this round, as the Celtics begin with home court advantage, followed by a Tim McGraw concert on May 8, Celtics Round 2, Home Game 2 on Thursday, Bruins Round 1, Home Game 1 on Friday and Home Game 2 on Sunday. To get a taste of the how the arena goes from one setup to another, check out the timelapse located HERE.
SPORTSERVICE SPECIALS
TD Garden shines with its expansive variety of food and beverage choices, solidifying its position as a leading example among arenas. As we enter the second round, Sportservice – the Delaware North-owned operators of food, beverage, and retail – remains dedicated to pushing the boundaries and enhancing the culinary experience for all. Take a look at some new #TDGEats specials they’ve cooked up:
CONCESSIONS
- GOLDEN GARLIC WINGS | GARDEN GRILL, LOGE 8/9
Breaded wings mixed with garlic buffalo sauce and served with a garlic aioli dipping sauce. - CAUSEWAY CRUNCHWRAP | TAQUERIA, LOGE 20 & SECTION 313
Flavor-packed quesadilla wrapped in a hard shell with choice of protein, lettuce, Pico de Gallo, Mexican corn and cotija cheese. - POWER PLAY PLANTAINS | TAQUERIA, LOGE 20 & SECTION 313
Sweet plantains served with avocado fire dipping sauce. - NOTHIN’ BUT NET SHRIMP PO BOY | BOSTON COMMON, LOGE 9
Savory garlic herb seasoned shrimp, remoulade sauce, lettuce and tomato sandwich. Served with a side of sweet potato fries. - BUZZER BEATER BURGER | BIG BAD BURGER, LOGE 8 & SECTION 311
Juicy burger served with choice of cheese and topped with sweet plantains and jerk sauce. - SPOKED B-AVARIAN PRETZEL | PORTABLE STAND, LOGE 1 & LOGE 12
Soft pretzel served with a side of beer cheese sauce and mustard. - SUPER SLICE SPECIAL | ALL SAL’S PIZZA LOCATIONS
A classic pie super-sized – grab a slice of margherita pizza. - SHAMROCK SUNDAE | CAUSEWAY CONES, SECTION 328
Choice of ice cream flavor, Ghirardelli chocolate sauce, graham crackers, topped with cannoli shells, whipped cream and pastry cream puffs.
BOSTON GARDEN SOCIETY
- CHOWDAH TOTS | SOCIETY PROVISIONS, LEVEL 5
Golden fried tater tots topped with house made clam chowder, cheddar cheese, scallions and bacon. - HOOPS & SCOOPS GELATO NACHOS | SOCIETY PROVISIONS, LEVEL 5
Choice of gelato topped with chocolate sauce, caramel sauce, sprinkles, crushed Oreos, whipped cream on fried cinnamon sugar flour tortilla chips. - BIG BAD BACON & MAC CHEESEBURGER SUB | RAFTERS, LEVEL 9
Juicy burger patty topped with bacon and mac and cheese served on a sub roll. - CHEERIN’ CHICKEN SANDWICH | RAFTERS, LEVEL 9
Blackened chicken topped with peppers, onions, American cheese and served with house made chips.
Photos of Round 2 food and beverage offerings are located HERE. Credit: Bryan Simmons-Hayes/TD Garden.
AR COCKTAILS
TD Garden is proud to offer an Augmented Reality (AR) cocktail menu in 1928 Club, part of TD Garden’s premium hospitality spaces known as Boston Garden Society. This innovative initiative allows Boston Garden Society Members and guests to embark on a unique and immersive journey through the venue’s cocktail menu using augmented reality technology from QReal.
The AR cocktail menu features a diverse selection of 17 cocktails, ranging from classic favorites to more contemporary varieties. TD Garden is the only professional sports arena to offer QReal technology. Learn more and review TD Garden’s AR cocktail menu
RETAIL
PROSHOP POWERED BY ‘47
To celebrate the postseason, ProShop powered by ’47 is the one stop shop for the Bruins and Celtics playoff gear. Items include limited edition playoff tees, hats, pins and more. Don’t forget the ultimate die hard must haves – fan chains and jerseys! In-store hours vary (non-gamedays: 12 p.m. - 6 p.m.; gamedays: 12 p.m. - 1 hour postgame). Shop online at www.bostonproshop.com.
BRUINS AUTHENTICS
Launched at the start of the season, Bruins Authentics brings game-used, team-issued and team stock memorabilia of the Boston Bruins from the locker room to your living room. Bruins players’ jerseys, sticks, gloves & more are collected by the equipment staff when a player is finished using them and handed off to the Bruins Authentics team. Every piece of equipment is authenticated with the help of OpSec, where the history of the item’s use is stored through a holographic QR Code that is unique to that item. Collectors & fans can purchase all Bruins Authentics memorabilia in the ProShop powered by ‘47 on the night of Bruins home games, or online at www.bruinsauthentics.com.
SHOPBOS
SHOPBOS blends past, present and future, offering fans a state-of-the-art shopping experience exclusively inside the arena. With self-checkout, guests will be able to enjoy an increased speed of service and efficiency on Levels 4, 5 & 7.
LKR
Delaware North Sportservice and TD Garden run an exclusive retail operation on Levels 3 & 5. Pronounced ‘locker’, this retail line provides an exclusive and intimate personal shopping experience for those that bleed green, black and gold.
ADDITIONAL FAN ACTIVATIONS
BOSTON BRUINS HERITAGE
Visit the new Boston Bruins Heritage Hall which includes the latest technologies, exhibits and artifacts that bring to life the remarkable moments of the incredible and storied Boston Bruins franchise. Open Monday-Sunday from 9:00am-2:30pm. Learn more and buy tickets at https://www.sportsmuseum.org/heritagehall.
PLAYOFF HUB ON CANAL STREET
Mayor Michelle Wu, in partnership with Downtown North Association and TD Garden, announced the return of the Boston Playoff Hub on Canal Street, creating a car-free zone for residents and fans to gather before and during home playoff games. The Playoff Hub is free and open to the public for each home game. Extended restaurant patios will be open starting three hours prior to game time and will remain open until an hour after the games start.
SOCIETY SUPPLY – BOSTON GARDEN SOCIETY
Boston Garden Society members have exclusive access to “Society Supply”, a pop-up, custom apparel shop located in Partners Room on Level 6 during the game. Society Supply has high-end, customizable merchandise with brands including The Black Dog and Lululemon. BGS Members are encouraged to talk with their Account Management Team to learn more.
SOCIETY SIPS – BOSTON GARDEN SOCIETY
If you're craving a refreshing drink, Society Sips awaits exclusively on Level 5 in the West Lobby for Boston Garden Society members. Venture to Level 5 and discover a delightful surprise — a pop-up garden-themed bar, featuring one-of-a-kind cocktails not found elsewhere in the arena. Lose yourself in the lively ambiance and relish every sip in this secluded haven.