
Apr 17, 2025
TD Garden Announces New Initiatives for 2025 Playoffs
Boston, MA - TD Garden is proud to host NBA Playoff action as the Boston Celtics continue their impressive 2024-25 season. In celebration of the team’s success, TD Garden is unveiling a variety of new fan experiences—including limited-time menu specials, exclusive retail offerings, and immersive playoff activations—all designed to elevate the game day atmosphere to new heights.
“We are proud to once again welcome the NBA Playoffs to TD Garden,” said Glen Thornborough, president of TD Garden and COO of the Boston Bruins. “Playoff basketball in Boston is an incredible experience, and what we call the Garden Effect reflects the tough, exhilarating, and electric atmosphere that defines our venue. It’s a distinct energy—driven by the team and our passionate fans—that provides a true home court advantage, and we look forward to delivering exceptional experiences throughout the postseason off the court as well.”
GARDEN EFFECT
Introducing Garden Effect—TD Garden’s official rally cry for the NBA Playoffs. It embodies the tough, exhilarating, and electric atmosphere that defines basketball in Boston. It’s the unmistakable energy created by the fans, the team, and the venue coming together to make TD Garden one of the most intimidating and unforgettable environments in the NBA. Join the movement and show your Celtics pride by repping #GardenEffect all postseason long.
ROUND 1 SCHEDULE – BOSTON CELTICS vs. ORLANDO MAGIC
Day | Date | Away | Home | GM | Time (ET) | TV/R |
---|---|---|---|---|---|---|
Sun | 4/20/2025 | Orlando | Boston | 1 | 3:30 PM | ABC |
Wed | 4/23/2025 | Orlando | Boston | 2 | 7:00 PM | TNT |
Fri | 4/25/2025 | Boston | Orlando | 3 | 7:00 PM | ESPN |
Sun | 4/27/2025 | Boston | Orlando | 4 | 7:00 PM | TNT |
Tue | 4/29/2025 | Orlando | Boston | 5* | TBD | TBD |
Thu | 5/1/2025 | Boston | Orlando | 6* | TBD | TBD |
Sat | 5/3/2025 | Orlando | Boston | 7* | TBD | TBD |
*Games only played if necessary |
To learn more or purchase tickets, please visit https://www.nba.com/celtics/schedule?page=playoffs.
SPORTSERVICE SPECIALS
TD Garden boasts the most diverse food and beverage offerings of any arena in New England, and this playoff season, Sportservice—TD Garden’s Delaware North-owned hospitality team—is once again raising the bar for the fan culinary experience.
To kick off the first round of the NBA Playoffs, we’ve cooked up some wicked good #TDGEats (follow along @tdgarden on all socials). Keep an eye out—there’s more to come:
CONCESSIONS
- LARRY’S BIRDS | GARDEN GRILL, LOGE 8/9
Korean gochujang wings topped with sesame seeds and scallions. - DOUBLE-DOUBLE CHEESEBURGER SUB | BIG BAD BURGER, LOGE 8 & SECTION 311
Two beef patties, cheddar cheese, caramelized onions topped with bacon whiskey sauce. Served with French fries. - GREEN TEAM PESTO PIZZA | ALL PIZZA LOCATIONS
Pizza topped with mozzarella cheese, chicken and roasted tomatoes. - HANOVER STREET DOG | SELECT HUB HOT DOG LOCATIONS, LOGES 7, 21 & SECTIONS 302, 317
Hot dog topped with Bolognese sauce, ricotta, and cherry peppers. - RULE NO. 12 FRIES | FRITO LAY TEST KITCHEN, LOGE 15
French fries topped with cheese sauce, pepper jack cheese, bacon, ranch sauce, jalapenos and scallions. - CELTIC PRIDE NACHOS | TAQUERIA, LOGE 20
Tortilla chips topped with chicken, queso bravo, salsa, roasted corn, black beans, pico de gallo, lime crema, guacamole and cilantro. - LUCKY’S ALL STARS | NEW CONCESSIONS STAND, LOGE 3 & SECTION 303
New concessions stand serving Fried Pickles, Jerk Wings, Jalapeno Poppers, Buffalo Shrimp, Wagyu Spicy Hot Dog, Chicken Biscuits, Grilled Cheese, Big 3 Burger, Stuffed Brownie Waffle and more. - RAZZREBOUND | SELECT CONCESSIONS BARS
Absolut Raspberry vodka, simple syrup, and soda water. Garnished with lime.
BOSTON GARDEN SOCIETY
- 617 SKEWER | SOCIETY PROVISIONS, LEVEL 5
Sweet chili grilled shrimp skewers. Served with vegetables and noodles. - CUCUMBER COOLER | SOCIETY PROVISIONS, LEVEL 5
Choice of vodka, Owen’s Cucumber Mint Soda, and lime juice. - LUCKY’S GIN MOJITO | SOCIETY PROVISIONS, LEVEL 5
Bombay Gin, St. Germain, lime, simple syrup and mint. - SHAMROCK SOUR | SOCIETY PROVISIONS, LEVEL 5
Choice of bourbon, lemon and peach simple syrup. - THE SLAM DUNK | SOCIETY SIPS, LEVEL 5
Choice of tequila, orange, lime, passion fruit and tajin. - BOS BREEZE | SOCIETY SIPS, LEVEL 5
Choice of vodka, pineapple, lemon, honey, ginger syrup, orange bitters, butterfly pea flower tea. - CLOUD19 | SOCIETY SIPS, LEVEL 5
Hendricks Gin, lemon, honey syrup, green chartreuse, and egg white or aquafaba.
RETAIL
In celebration of the NBA Playoffs, the ProShop powered by ‘47 (84 Causeway Street, Boston, MA 02114) and SHOPBOS in-arena locations are debuting a lineup of new retail collaborations with Greyson, Basico Bronco, Coastal Caviar, Town Pride, and Swannies Golf. The limited-time offerings – available exclusively in-store – highlight a curated mix of beloved local favorites and rising brands. Fans can also gear up for the postseason with the official ’47 Brand 2025 Playoff Hat and show their Boston pride with the iconic Shipping Up to Boston tee.
PROSHOP POWERED BY ‘47
ProShop powered by ’47 is the one stop shop for Celtics playoff gear. Items include limited edition playoff tees, hats, pins and more. Don’t forget the ultimate die hard must haves – fan chains and jerseys! In-store hours vary (non-gamedays: 12 p.m. - 6 p.m.; gamedays: 12 p.m. - 1 hour postgame). Shop online at www.bostonproshop.com.
SHOPBOS
SHOPBOS blends past, present and future, offering fans a state-of-the-art shopping experience exclusively inside the arena. With self-checkout, guests will be able to enjoy an increased speed of service and efficiency on Levels 4, 5 & 7.
ADDITIONAL FAN ACTIVATIONS
TD BANK FANCAM
The TD Bank FanCam, located on Level 7, offers an interactive photo opportunity for all guests. Everyone can step in and see themselves on a mini-Hub Vision, and with just a few quick clicks, you can receive a digital copy of your image directly on your phone from each Boston Celtics playoff game.
PLAYOFF HUB ON CANAL STREET
Boston Mayor Michelle Wu, in partnership with Downtown North Association, has announced the return of the Boston Playoff Hub on Canal Street, creating a car-free zone for fans to gather before and during home playoff games at TD Garden. The Playoff Hub will be free and open to the public, providing more space for residents and visitors to gather outdoors and celebrate Boston’s home teams. On Sunday, April 20, Canal Street will be closed to vehicles. For specific timing and additional closures, please visit Boston.gov. A DJ, Celtics Dancers, and the Flagship Drumline will perform outside The Hub on Causeway for select games as well.
BOSTON GARDEN SOCIETY
Introducing the Parquet Pub presented by Boston Garden Society—a Celtics-themed pregame hangout located in the Partners Room on Level 6. Designed exclusively for Boston Garden Society members on Levels 5 and 6, the Parquet Pub features complimentary arcade games and a lineup of Celtics-inspired cocktails, creating the perfect spot to get hyped for the game.