Introducing New Boston Garden Society Amenities, Reimagined Retail Options, Chef-Inspired Food & Beverage Selections, and more!

Boston, MA (10.09.2024) – TD Garden is excited to unveil a variety of new features and enhancements for the 2024-2025 season, all aimed at elevating the guest experience at our premier arena. TD Garden is committed to making every visit unforgettable, focusing on accessibility, convenience, innovation, and variety.

“As we kick off a new season, we reflect on the historic achievements of the past year: the Boston Celtics became 18-time NBA World Champions, and the Boston Bruins celebrated their incredible centennial milestone,” said Glen Thornborough, president of TD Garden and COO of the Boston Bruins. “These accomplishments highlight the passion and talent that define Boston sports, and as the proud home of both teams, we're excited to build on this momentum and provide fans with an even better experience in the season ahead.”

SEASON HIGHLIGHTS

• Boston Celtics Banner 18 Raising – The Boston Celtics will start the new NBA season on Thursday, October 22 by raising their 2024 championship banner before facing off against their long-time rivals, the New York Knicks. Fans can look forward to an unforgettable moment as the iconic banner is raised to the rafters to celebrate the team’s historic achievement. TD Garden remains the arena with the most championship banners in North America. For the latest updates on the Celtics' banner-raising event, visit www.celtics.com.
• Boston Bruins Centennial Celebration – The Boston Bruins are set to host the club’s Centennial Game against the Montreal Canadiens on Sunday, December 1. This special event will celebrate the 100th anniversary of the Bruins’ inaugural matchup against the Montreal Maroons, which took place on December 1st, 1924. Fans can look forward to a special pregame ceremony, limited-edition merchandise, and additional festivities in celebration of this incredible milestone. Limited tickets are still available for the Centennial Game. Interested fans can visit www.bostonbruins.com/Ticketmaster to purchase now.

ALL-NEW BOSTON GARDEN SOCIETY AMENITIES

As an innovator in the premium seating space, Boston Garden Society is excited to welcome members to the next level of in-arena hospitality at TD Garden. From customizable combo packages to team specific full season access, Boston Garden Society has an option for everyone. Each experience within Boston Garden Society offers a unique twist on entertainment, with chef-curated menu offerings, hand-crafted cocktails and ultimate arena views.

Members can look forward to some exciting new amenities and offerings opening this fall, including:

• Society Sips – Located on the 500-suite level and accessible to all Boston Garden Society members on Levels 5 and 6, this bar will feature signature cocktails, premium spirits, as well as a selection of beer and wine.
• Provisions MRKT – A new, upscale market offering canned beverages, packaged snacks, and hot meals for those on the go. Featuring Mashgin, the world’s fastest AI-powered self-checkout, guests can enjoy a touchless, line-free, and hassle-free food and beverage experience.
• ShopSociety – A specialty retail space showcasing premium brands, exclusive collaborations, and pop-up events for members only. This stand will also provide customization options for products purchased on-site.

To learn more about Boston Garden Society, visit www.bostongardensociety.com.

Renderings of Society Sips & Provisions MRKT can be found HERE. Please credit TD Garden/SCI.

INTERACTIVE GUEST EXPERIENCES & TD BANK CUSTOMER PERKS

The TD Bank FanCam, located on Level 7, offers an interactive photo opportunity for all guests. Everyone can step in and see themselves on a mini-Hub Vision, and with just a few quick clicks, you can receive a digital copy of your image directly on your phone.

TD Garden and TD Bank want to remind cardholders that they can experience or receive the following:

• Free Popcorn for TD Cardholders: TD Bank cardholders can enjoy free popcorn at any Hub Hot Dog concession stand on Levels 4 and 7 or at Society Provisions on Level 5. Simply present your eligible credit or debit card when redeeming. Limit one popcorn per cardholder per visit.
• $20 Promotional Credit in TD Garden Hub App: Download the TD Garden Hub App and add your TD Bank credit or debit card as a form of payment. Once added, a one-time promotional credit of $20 will appear in your TD Garden Hub Mobile Wallet. TD Bank promotional credit can be used at most locations in the arena, some exclusions apply.
• Complimentary Tours of The Sports Museum & Heritage Hall: Discover a half mile of New England sports history, including the Boston Bruins Heritage Hall, an interactive exhibit celebrating the franchise’s 100-year legacy with exclusive artifacts and engaging displays! TD Bank cardholders can receive up to six complimentary passes per visit to tour The Sports Museum and Heritage Hall at TD Garden, available up to two times before June 30, 2025. To redeem your passes, visit The Sports Museum’s Information Kiosk outside the ProShop powered by ‘47 in North Station and present your TD Bank card. This offer is subject to availability, valid only for public tours, and cannot be booked online. It’s not redeemable for cash or applicable to previous purchases. Additional limitations may apply; check The Sports Museum's website or the Kiosk for details.
• Dedicated Concession Lines: TD Bank cardholders can enjoy a dedicated line and fast lane at the concession stands located at the JetBlue Runway (Level 4, Loge 3) and On Causeway (Level 7, Balcony Section 303).
• 15% Discount at ProShop powered by ‘47: TD Bank cardholders can receive a 15% discount at the ProShop powered by ‘47, located at The Hub on Causeway (84 Causeway St, Boston, MA 02114). Use your TD Bank credit or debit card at checkout to apply the discount to your purchase. The discount is valid in-store only and cannot be applied on www.bostonproshop.com.

For more information on TD Bank Customer Perks, please visit www.tdgarden.com/tdbank.

SPORTSERVICE DELIGHTS

TD Garden boasts the widest range of food and beverage options of any arena in New England, and this season, Sportservice, the food and beverage operator owned by Delaware North, is set to elevate the culinary experience for fans even further. Treat your taste buds to the exciting new offerings from Sportservice:

• New Vegan Options – Savor the bold flavors of a vegan rice bowl or a vegan mango bar. Available at Redemption Grill (Level 4, Loge 2 & Level 7, Section 302).
• Flaming Hot Mangonada – Smooth mango sorbet, drizzled with zesty chamoy sauce, a sprinkle of Tajin seasoning, topped with Flamin’ Hot Cheetos. Perfect for those who crave sweet, spicy and savory in every bite! Available at the Frito Lay Test Kitchen (Level 4, Loge 15).
• Cool Ranch Chicken Bacon Nachos – Crispy cool ranch nacho chips layered with chicken, crispy bacon, topped with creamy ranch dressing, fresh Pico de Gallo and queso. Available at the Frito Lay Test Kitchen (Level 4, Loge 15).
• Elote Walking Taco – Roasted Street corn topped with cotija cheese, queso, your choice of protein, fresh cilantro, shredded lettuce, Pico de Gallo, sour cream, and a zesty lime wedge. Available at the Frito Lay Test Kitchen (Level 4, Loge 15).
• El Jefe Burger – Double beef patty burger topped with creamy queso, zesty chipotle aioli, avocado, Pico de Gallo, and grilled jalapeños. Available at Big Bad Burger (Level 4, Loge 8 & Level 7, Section 311).
• Mango Habanero Wings – Crispy wings tossed in a sweet mango and fiery habanero sauce, served with pineapple salsa. Available at Garden Grill (Level 4, Loge 8/9).
• Hot Honey Pizza – Perfectly baked pepperoni pizza drizzled with Mike’s Hot Honey for a sweet and spicy kick to elevate this classic favorite. Available at all Sal’s Pizza locations on Levels 4 & 7.
• Chicken Enchilada Soup – A hearty blend of tender chicken, rich enchilada sauce, and vibrant spices, served alongside a side of fluffy cornbread and topped with fresh jalapeños for an extra kick. Available at Boston Common (Level 4, Loge 9).

Photos of new concessions offerings can be found HERE. Please credit TD Garden/Brent Goldman.

ENHANCED PARTNERSHIPS

• Corona Market: Located at Loge 4 on Level 4, the newly rebranded Corona Market at TD Garden has expanded to enhance the fan experience with a variety of fresh offerings. This vibrant marketplace features local flavors, grab-and-go options, and self-checkout, all designed to elevate your game day experience.
• Truly Market: Located at Loge 19/20 on Level 4, the newly expanded Truly Market at TD Garden offers a refreshing selection of beverages, including beers, seltzers, and non-alcoholic options. With self-checkout kiosks, grabbing your favorite drinks is quick and convenient, so you won’t miss a moment of the action during the game!
• Dom’s Steak Tips: TD Garden is excited to serve Dom's Steak Tips – a local favorite – right in the arena! Renowned for their mouthwatering flavor and quality, these steak tips provide the perfect fuel for fans enjoying the game.

Renderings of Corona Market & Truly Market can be found HERE. Please credit TD Garden/SCI.

RETAIL

Shop in style at TD Garden with our exciting retail offerings inside and outside of the building:

• RFID Checkout: We’ve enhanced the shopping experience with RFID technology, making it simpler than ever to grab your favorite gear at the ProShop powered by ’47. This season, the ProShop powered by ’47 has introduced two new RFID-powered self-service checkout kiosks integrated into the main checkout queue. Shoppers simply hand their items to an associate, who places them in a bin, verifies that everything is correct, and then processes the payment at the POS terminal.
• Boston ProShop Authentics: Bruins Authentics is the official game-used, team-issued, and team stock memorabilia of the Boston Bruins. Bruins Authentics items come straight from the locker room and ice, allowing fans to own a piece of Bruins history. Bruins Authentics is sold exclusively at the ProShop powered by ’47 and www.bostonproshop.com, the official team store of the Boston Bruins. All Bruins Authentics items are authenticated through the Boston Bruins partnered with OpSec. To learn more, please visit www.bostonproshop.com/bruins-authentics.
• SHOPBOS: This season, TD Garden is elevating the fan experience with exclusive collections featuring trendy brands like lululemon, Municipal, Brodenim, Peace Collective in-arena at all ShopBOS locations. Fans can also gear up with Fanatics jerseys, available in three styles: the Authentic Pro, mirroring the exact specifications worn by players for hardcore collectors; the Premium, offering a more tailored fit for passionate supporters; and the Breakaway, designed for everyday fans who want to show their team spirit comfortably.

MEDIA ASSETS

All photos and renderings can be found here: https://dncbostoninc.box.com/s/c5w97pscpebiylecb0x13ekp4gbl3eal

About TD Garden

TD Garden, owned and operated by Delaware North, first opened its doors to the public on September 30, 1995. In the 29 years since, the venue has generated more than $365 million in direct economic impact to the Greater Boston region from its major national events alone, not including its high-profile Bruins and Celtics tenants. The arena has played host to countless marquee events, including the Democratic National Convention, NHL All-Star Game, NCAA Frozen Fours, NCAA Women’s Final Four, U.S. Gymnastics Olympic Trials, U.S. Figure Skating Championships, and ISU World Figure Skating Championships, among others.